YouTube is the second largest search engine in the world, behind only Google itself. YouTube sees over 3 billion searches every month! According to Forbes , 80% of people are unlikely to consider a company’s website as social media for businesses, meaning that your YouTube channel should be considered an essential piece of your business’ online presence.
If you’re regularly uploading videos and not receiving views and subscribers, it could be the case that your YouTube channel needs a makeover.
Read on to see how we can rescue your YouTube growth.
If you’re not getting views and subscribers on your YouTube channel, I would recommend checking the following 4 areas to see where you may be going wrong:
1. Your Channel Bio / Profile
Your channel bio/profile is located on your YouTube channel page, and it’s designed to give searchers all the information they need to know about your channel.
Make sure you include keywords that are relevant to your business, name of your business, physical address or phone number, links to other social media channels where people can connect with you further, and your website. You want to make it as easy as possible for people to find you, so do not cut corners with this section of your channel.
2. Your Videos’ Titles
The title of your video is the one of the most important factor that will influence whether or not someone will click on it and watch your video. Choose a clear, concise title that will make people want to watch it and understand at a glance what they’ll learn from watching. It should be written using keywords related to your business and brand in order to make it discoverable in organic searches, but at the same time make sense when someone reads it.
The best way to check your titles is to search for them on YouTube and see how they appear in the suggested videos list below your video. For example, a chiropractor may have a video titled “Sciatica Pain Relief”, which might be keyword-rich but doesn’t make sense if someone searches for it. A better title would be “Sciatica Pain Relief For People Who Sit At Work All Day”.
3. Thumbnails For Your Videos
Your video’s thumbnail image is the small preview that shows up in search results and is also what people see when they’re scrolling through suggested videos on YouTube. It’s important to come up with a high-quality custom thumbnail image that works for your channel overall, but ensures that it stands out from all the other search results. What would make people click on your thumbnail image in a sea of other videos?
The best way to go about this is to do some test searches on YouTube with keywords related to your business and see which thumbnails show up. This will give you an idea of what’s working well at the moment. When choosing an image for your custom thumbnail, it’s also important not to just choose any image because it may have nothing to do with your specific business or video.
You want the thumbnail image to be relevant to your video content. Most viewers will only watch the first 5 seconds of your video before deciding whether or not to continue watching. This is why it’s important to use a high-quality thumbnail image that will capture their attention and make them want to watch more.
4. The Way Your Videos Are Set Up
Video SEO starts before someone even presses play on your video. While YouTube does give you some options for optimizing your videos, it’s important to do a little research on what other people are doing in order to stand out. The title that you give your video is the first place to start. If you’re using a descriptive keyword din your title, then this will help YouTube understand what your video is about and show it to the right people.
For example, “What to Expect at Your First Chiropractic Appointment” tells the viewer exactly what the video is about while also using a descriptive keyword. The title should be something you would want people searching for, but don’t go overboard with stuffing keywords if they doesn’t make sense.
The video description should also tell the viewer exactly what your video is about. The description should include any links that you have back to your website, as well as a call-to-action for the viewer. A call-to-action is something that encourages viewers to interact or click on a link, such as “Subscribe to my YouTube channel!” or “Visit our website today!”
Tags are less important than title or description when it comes to SEO, but they’re still worth mentioning because they tell YouTube what keywords describe the type of content you have within your video.
In Summary…
YouTube has a lot of competition, so it’s important to stand out from the crowd with your videos. I have reviewed and audited many chiropractic YouTube channels. I can tell you that these are the four areas are most commonly missed opportunties on many chiropractic channels.
If you feel like your YouTube channel needs a makeover, I invite to you get a FREE YouTube Channel Review for Chiropractors. You will get a personalize YouTube channel audit where you will learn exactly what’s working well on your YouTube, what is lacking, and what needs to changed. You will discover area’s of missed opportunities for optimization. Click on the blue button below to fill out a form to get a FREE YouTube Channel Review.