I knew, then, that I had a YouTube game plan that was reproducible.
Just when I thought things couldn't be any more exciting, the most amazing thing happened.
I was getting a lot of comments on my videos. But I noticed something really interesting.
The people who were leaving comments were from countries far away from my country, Canada.
I was getting a lot of viewers from countries like India and Pakistan.
Having put all this work and time into making my YouTube channel finally work, I was hoping that people in my local town of Vaughan, Ontario would see my videos.
After all, as a chiropractor, the best way to change someone's life is by having them under care.
I didn't let that bother me because I was thrilled that my channel was finally getting noticed, subscribers were growing, and my videos were getting watched.
Until this happened...
One day, the phone rang at my office. My front desk assistant answered it. It was a new patient who wanted to book an appointment.
A typical call, right? No way. This one was different.
When my front desk assistant asked the new patient who referred him to our office, this is what he said...
"I saw the doctor's video on YouTube about disc bulges and I want to come see him"...
I was floored...
I accomplished what I thought was impossible with YouTube...
Someone from my local town saw one of my YouTube videos, found it valuable enough to take action, called my office, and booked an appointment.
That's when I realized that YouTube, which is the largest global video platform online, can be optimized in a way to actually reach more people LOCALLY.
Week after week this happened over and over again.
You see, as I was learning to optimize my videos for search results, views, subscribers, and watch time, I was quietly testing out ways for my YouTube videos to be discovered locally as well.
And it worked.
YouTube has been a game changer for my practice over the last 2 plus years and it can be the same for you.
Many docs have asked me how to do this, how to optimize YouTube for growth and to be discovered locally.
Sometimes an inquiry would lead to a thirty minute conversation and one time even up to three hours.
I was okay with that because I love to help others.
It's been on my heart to compile all my best strategies into one place as a resource for chiropractors but I have been very reluctant to do so.
My focus has always been on my practice and taking care of people.
YouTube has allowed me to do more of that and reach more people than I can ever imagine.
Recently, I uploaded a video at 10am. I drove to my office.
At 11am I answered the phone and it was a local man who saw the video I just posted. He requested to book an appointment and get checked.
That was the seventh person who called me in the last 14 days from watching my YouTube videos.
To date, I have booked 146 new patients who found me on YouTube without spending a dollar on ads.
And...this has generated an additional $193,581 in collections from new patients referred straight from my YouTube videos.
There are some days where call after call are from local people who found me on YouTube and want to schedule and appointment.
When this started happening more frequently, I quickly saw the potential YouTube has in acquiring and booking new patients in my practice.
These new patients often report higher levels of trust and confidence because they have watched many videos I've posted on YouTube.
That's the power of video and what YouTube can do for you when used correctly.
The most common thing I hear these new patients tell me is, "Doctor, I saw your videos on YouTube. You know what you are talking about. I know you can help me."
By using YouTube, you can establish yourself as the preeminent authority and expert in your town. You just need to have a winning game plan!
And I am going to give you access to my winning YouTube game plan today.